Be Different or Be Dead
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Your Business Survival Guide Roy Osing, author and business consultant, explains how businesses can navigate the turbulent waters of the contemporary economy. Drawing on his distinguished career as a business executive, entrepreneur and leader in the telecommunications industry, Osing gives you the real deal: performance enhancement and survival ideas based on solid business principles that have been successfully implemented in the real world. Osing focuses on strategies that he has personally developed and executed: things you can do today to immunize your organization against performance decline and business failure tomorrow. Strategies that work. Written in a no-nonsense style that is clear, concise and entertaining, BE DiFFERENT or be dead offers a much-needed voice of common sense amidst the confusing sea of "how to" business books today. Business / Management / Marketing |