{"id":1441,"date":"2018-11-28T23:09:46","date_gmt":"2018-11-28T23:09:46","guid":{"rendered":"http:\/\/www.granvilleislandpublishing.com\/product\/import-placeholder-for-552\/"},"modified":"2019-01-17T23:28:43","modified_gmt":"2019-01-17T23:28:43","slug":"be-different-or-be-dead","status":"publish","type":"product","link":"https:\/\/granvilleislandpublishing.com\/2point0\/product\/be-different-or-be-dead\/","title":{"rendered":"Be Different Or Be Dead"},"content":{"rendered":"<div class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\">\n<p>A recognized senior executive leader and business consultant, Roy Osing knows what it takes for businesses to survive in today s chaotic times and achieve extraordinary levels of performance. With over 30 years experience creating and building businesses, he possesses an in-depth knowledge of what it takes to immunize organizations from failure and catapult their performance to extraordinary levels.<\/p>\n<p>Osing is an accomplished speaker and presenter. He presents his ideas in a compelling and entertaining style that captivates and motivates audiences.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><b>Roy Osing<\/b>, author and business consultant, explains how businesses can navigate the turbulent waters of the contemporary economy. Drawing on his distinguished career as a business executive, entrepreneur and leader in the telecommunications industry, <b>Osing<\/b> gives you the real deal: performance enhancement and survival ideas based on solid business principles that have been successfully implemented in the real world.<br \/>\n<b>Osing<\/b> focuses on strategies that he has personally developed and executed: things you can do today to immunize your organization against performance decline and business failure tomorrow. Strategies that work.<br \/>\nTopics explored include:<br \/>\n&#8211; The Only statement &#8211; the birth of differentiation<br \/>\n&#8211; Customerize your marketing<br \/>\n&#8211; Adopt a Customer Learning and Secrets marketing ethic<br \/>\n&#8211; Introduce Holistic Offers, not products<br \/>\n&#8211; Serve your customers\u00a0 &#8211; don&#8217;t service them<br \/>\n&#8211; Brand your Sales Warriors<br \/>\nWritten in a no-nonsense style that is clear, concise and entertaining, BE DiFFERENT or be dead offers a much-needed voice of common sense amidst the confusing sea of &#8220;how to&#8221; business books today.<br \/>\nFor business strategy executives, marketing and sales managers, customer service managers and business owners and entrepreneurs alike, BE DiFFERENT or be dead is an invaluable resource for any leader looking to create a competitive edge for their organization and build long term success.<\/p>\n","protected":false},"featured_media":2497,"template":"","meta":{"inline_featured_image":false},"product_brand":[],"product_cat":[129],"product_tag":[113,120,130],"class_list":{"0":"post-1441","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-business-and-economics","7":"product_tag-careers","8":"product_tag-education","9":"product_tag-marketing","11":"first","12":"instock","13":"sold-individually","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/product\/1441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/product\/1441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/media\/2497"}],"wp:attachment":[{"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/media?parent=1441"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/product_brand?post=1441"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/product_cat?post=1441"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/granvilleislandpublishing.com\/2point0\/wp-json\/wp\/v2\/product_tag?post=1441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}